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Our Core Beliefs:

Clients value the expertise of a public relations and marketing consultant because they need advice. Frequently, clients need more than a media campaign; they welcome a campaign that begins with a marketing critique and gradually moves toward media outreach. Impression PR was started as a consultancy for clients in overlapping mediums. Our impression was: "If a client could benefit from sponsorship, events, partnership or marketing...and then accentuate with public relations, let's be strategic about our approach and contact the media when it's appropriate."

 

Values:

Our core philosophy is: If a particular client is not a good match for our expertise, we will not work with them. Unfortunately, that is not always the philosophy of every agency. While we appreciate beauty products and rug manufacturers, they are simply not a good fit for us.

 

We won't represent you. But, we'll say, 'thanks!'

 

Our Clients:

Impression PR began with a focus in entertainment and lifestyle clients. Through the years, we have successfully expanded to a handful of other mediums such as parenting and family, eco-friendly, sports and consumer technology. Our clients include: ESPN, Girlshop, Maestro Lorin Maazel (NY Philharmonic), EchoDitto, World Sports Exchange and Dare to Dream, a non-profit organization benefitting underprivileged cancer patients. The celebrity golf tournament culminated with a two-night concert at Mohegan Sun Resort that was televised on 32 NBC-TV affiliates.

 

Partnerships:

Impression PR is a small consultancy. We will not represent more than a bunch of clients at the same time. We partner with our clients; we attend meetings, participate in conference calls and work with our clients as if we are full-time employees.

 

We also feel strongly about working within the confines of a client’s budget. If we recognize greatness in someone’s product or offering, we will bend over backward to work with them – especially during these difficult economic times.

 

We believe the smartest solution is to offer several packages that will benefit each of our client’s budgets individually.