Our Expertise

Marketing

We are bombarded with numerous offers everyday. The Internet has made marketing much easier, but SPAM is out of control, so bombarding people with e-mail is the worst possible approach. How the public views what you have to say is an essential step to your success.

Often, clients are too close to their product and services. While it's certainly important to be emotionally involved in what your company does, sometimes it's easy to get too close and lose perspective on how others view the product or service. Having a more neutral party to examine the message and determine the course of marketing is an excellent way to get the validation you need while staying focused on the appropriate message.

That's where experience and expertise play a huge role in a client's development. Impression PR will discuss your products and messages with you and give you an honest assessment. If we need to argue, so be it. We will learn every facet of your company that you want us to know, so we are able to accurately promote your company.

Media Outreach

A well-timed press release is an important way to announce major happenings at your company. However, understanding when not to issue a press release is equally as important. Issuing a press release over the news wires can sometimes be less judicious than finding the appropriate journalists to call or send a direct pitch letter to announcing your news. Don't forget…your reputation and ours is on the line.

We believe that press releases can become busy work - especially when no press is generated from them. Impression PR will not promote vapor on paper. Wasting money to issue pseudo news is, ultimately, not worth it. We will give you our extremely honest viewpoint on how your news should be delivered.

We will explain to you which publications and reporters have been contacted and what that media outlet is interested in discussing.

Journalists are constantly slammed with deadlines (Brian Kaplan knows; he's married to one). Their turn-around time is extremely fragile and they expect publicists to be prepared with their clients' information on hand. Our track record is excellent and many members of the press know this about Impression PR. They appreciate that we are constantly prepared and respect their deadlines. That is why we have established excellent relationships with many journalists and have fantastic friendships with many. Understanding their deadlines is a critical barometer to being a respected publicist.